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Upcoming Event · 1st Edition
Experience the "Sport of Our Soil" — India’s Pride and India's Next Big Sporting Movement.
August 2026
4 Days of Non-Stop Action
Hyderabad
Telangana
16
Elite Teams
8 Men & 8 Women
288
Athletes
Top Tier Pros
₹30.5L
Prize Pool
Total Rewards
80K+
Live Fans
Expected Arena
Creator Zone
Engage directly with top digital creators in our dedicated Creator Zone.
Fan Village
50+ Stalls · Startup · Daily Live Entertainment • Enjoy
Live Broadcast Streaming
Daily coverage on leading OTT & digital channels.
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ZHO ZHO Entertainments
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04Kho Kho combines speed, agility, strategy, and endurance like no other sport. Deeply rooted in Indian heritage, it is rapidly evolving into a modern spectator sport with nationwide appeal.
League viewership has already crossed 64 million+, proving its mass appeal.
An elite 43% of the audience is highly energetic and digital-first.
Boasts one of the highest female engagement ratios at 41%.
A massive 75% of users seamlessly consume content via mobile.
We offer a 360-degree platform for brands to achieve maximum visibility and a projected 120 million+ total reach. Join a movement that offers:
35M+ Social Reach and 5M+ Digital Views across ecosystems.
50M+ Projected TV Viewership milestones.
60,000 sq. ft. of static branding and 8,000 sq. ft. of digital LED perimeters.
Reach active fans distributed across 50+ cities from major metros to tier towns.
Get in touch with our commercial sponsorships & partnerships desk directly.
Kho Kho is an indigenous Indian sport with roots tracing back thousands of years, originally played on chariots before being adapted into its modern tag-based format. Deeply rooted in the nation's cultural heritage, it has thrived primarily at the grassroots level on school grounds for decades before its massive professional leap.
Deccan Gymkhana
Official rules were formalized in Pune, building the foundational blueprint required for structured, organized professional championships.
The Next Big Leap
The ecosystem underwent a historic revolution, unlocking commercial sport business metrics that parallel top-tier international sporting leagues.
World Cup Victory
Indian men’s and women’s national teams displayed absolute global dominance, clinching the historic world championship titles on home soil.
64M+ Global Screens
Indigenous sport scaled from rural soil to global high-definition screens, securing a massive, digital-first Gen-Z fan base.
Building monumental public properties, premium corporate experiences, and high-performance athletic systems backed by undisputed organizational trust.
State Institutional Body
National Apex Body
Regional Affiliate Unit
State Institutional Body
National Apex Body
Regional Affiliate Unit
State Institutional Body
National Apex Body
Regional Affiliate Unit
State Institutional Body
National Apex Body
Regional Affiliate Unit
The Kho Kho Federation of India (KKFI) operates as the apex statutory authority recognized directly by the Ministry of Youth Affairs and Sports, Government of India. Tasked with overall administrative core standardizations, rule optimizations, and managing systemic multi-tier tournament properties, the federation certifies foundational leagues across territories. By upgrading clay layouts into high-tensile shock-absorbing indoor synthetic mats, KKFI has successfully transformed an ancient Indian indigenous game into a prime-time athletic discipline demanding sudden velocity and tactical tracking.
Through administrative structural layers with authorized units like the Telangana Kho Kho Association, the federation orchestrates uniform telemetry data tracking logs, standardized officiating parameters, and digital scoring registers across events. This integrated selection matrix scouts exceptional talent right from sub-junior brackets up to state selections. These regional boards supply key organizational safety, validating corporate setups, state league expansions, and academic physical system integrations.
The operational model integrates corporate bodies and structural units such as the Sports Authority of Telangana to cultivate robust career safety pipelines for high-performance athletes. This framework helps secure sustainable employment fields and infrastructural funding matrices, converting an ancient playground sport into a commercial property. Consequently, the game attracts major brand asset endorsements, nationwide prime-time satellite broadcast streams, and extensive public viewing setups under validated management.
Backed by the Honorable Prime Minister, the President of India, legendary cricketers, and prominent Bollywood actors—celebrating Kho Kho's historic global rise.
Executive summits, brand immersion cups, and premium networking operations management.
Arena-scale musical opening ceremonies and high-octane stadium fan zones execution.
Automated e-ticketing turnstiles, real-time fan matrices, and smart digital ecosystems.
Fusing historical traditional formats with modern structural stadium production values.
Championship multi-city leagues, player drafting rosters, and court management tracking.
🚀 We are already featured in more than 140+ links across global networks.
